How Monetization Became Infra and No One Noticed
The entire conversation with Marcos Rivera, now available on demand.
What was covered:
- The shift from user-based pricing to product & outcome-driven value.
- How AI changes not just cost structures, but what customers perceive as “fair.”
- When credits help and when they become a dangerous abstraction layer.
- Why legacy billing systems are now a strategic bottleneck.
- What teams need in place before experimenting with outcome-based pricing.
Key Takeaways For You
While everyone is focused on building AI features, something fundamental shifted in software monetization. Monetization stopped being a back-office function and became critical infrastructure.
This webinar zooms out to show you what's really happening. How the monetization landscape has changed, why billing infrastructure became strategic, and what you need to do about it.
The Change
How monetization went from simple subscriptions to complex hybrid models mixing seats, usage, credits and AI tokens.
The Pressure
Why sales want simplicity while product demands flexibility and why your infrastructure is breaking under strain.
The Gap
How AI native companies are moving in weeks while traditional SAAS takes months and why that gap is widening.
The Uncomfortable Truth
Monetization is no longer a finance tool and your billing infrastructure now determines how fast you can move.
Your Speakers
\
Marcos Rivera
CEO, Pricing.io
Marcus has been at the forefront of SaaS monetization strategy, working with companies from early-stage to enterprise on pricing, packaging, and billing infrastructure.
\
Manish Choudhary
Co-Founder & CEO, Flexprice
Author of "How to Price Your AI in 2025," Manish helps AI companies navigate the unpredictable economics of usage-based pricing.
Get the Replay
Get Instant Feedback on Your Pricing | Join the Flexprice Community with 300+ Builders on Slack
Explore AI Summary
Talk with Founders
\
Nikhil Mishra
Co-founder and CTO
\
Manish Choudhary
Co-founder and CEO
\
Koshima Satija
Co-founder and COO